Forum Brands is now Lyra Collective
Exceptional Care, For Everyday Moments
From skincare routines to feminine care, to feeding time and family adventures. We’re there through it all, caring for you and your loved ones in the everyday moments that matter.
Our Brands
Our collective of brands, bringing harmony to your daily journey.
Add Joy to the Rhythm of Your Day
We’re all about care - no matter the hour, or the stage of life. We match the rhythm of your day with clean, quality essentials that you and your loved ones can feel good about.
Care, Done Right
Exceptional care means showing up with honesty and support, always. Our products are there for you time and again, nurturing comfort and true peace-of-mind.
Connected By Shared Values
We share a commitment to care. From how we work together to how we deliver for our customers, it’s our values at Lyra that make us shine.
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